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AMERICAN BRAND KIEHL`S TO OPEN ITS FIRST STORE IN THE WEST OF ROMANIA, LOCATED IN THE OPENVILLE MIXED-USE PROJECT

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AMERICAN BRAND KIEHL`S TO OPEN ITS FIRST STORE IN THE WEST OF ROMANIA, LOCATED IN THE OPENVILLE MIXED-USE PROJECT

11 / JUL

Kiehl’s, the New York-based pharmacy and company that creates high-quality skin and hair care products, will open its first store in the west of Romania – and its fifth in this country – this July in Timişoara. The store will be located in Iulius Mall, part of the Openville Timişoara mixed-use project – the development thereof is well underway and it will complete the retail offer of the current shopping mall with 47,000 sqm of additional premises, adding up to a total of 118,000 sqm.

 

The store in Openville Timişoara will be the third within the shopping mall network of IULIUS, following those in Palas Mall Iaşi and Iulius Mall Cluj.

 

The Kiehl`s brand is built on a legacy spanning more than 165 years of researching ingredients and testing formulas, providing high-quality professional skin and hair care products. In the Kiehl`s store, clients can find hair, nails, body and hair creams, serums and masks for women and men alike.

 

The Kiehl`s store in Openville Timişoara will have a special look, similar to Colonial-style pharmacies, and including features referencing the New York origins of the company.

 

Kiehl`s stands out owing to the high quality of its products, as well as by its “Try before You Buy” initiative, conceptualized as early as the 60s in its original East Village store. More precisely, clients can benefit from free of charge skin consultations, based on which they are provided with customized recommendations and product samples.

 

Kiehl’s owns more than 250 stores worldwide, in the USA, Europe, Asia and Australia. The brand entered the Romanian market in 2015 and currently has four stores in Bucharest, Cluj-Napoca, and Iaşi.  

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